Luxury Hotels Trends: Hoteliers have taken creativity to a different level

02 - 07 - 2013

Have you heard of these words “Out with Old and In with New”? This phrase is apparently the ‘Game-Changer’ in the hospitality industry particularly luxury hotels. Here are 2013 trends at luxury hotels:

Out with Old: Drinks Then Dinner
In with New: Dinner in Your Drinks
Nowadays, hotel bartenders are not only fusing delicious cocktails they also combine food with alcohol. Example of this is the extravagance…  Bloody Mary garnished with two cheeseburger sliders, three stuffed olives, pickled okra, pickled green beans, pickled asparagus, celery, pearl onions, lemons, limes, pepperoncini, celery salt, black pepper, and two strips of bacon offered at SMAK bar at Hotel Madeline Telluride.

Out with Old: Beef and Poultry
In with New: Local wild game dishes
To create exotic local dishes hoteliers are now incorporating wild game from their native regions on their menus. Enchantment Resort in Arizona offers dishes such as elk loin, veal cheeks and buffalo tenderloin, whereas Sawgrass Marriott Golf Resort & Spa serves alligator tail sourced from local Cypress Creek Farms. In Colorado, Hotel Madeline Telluride serves wild game in traditional dishes, varies from duck lettuce wraps to Colorado buffalo-buffalo burgers.

Out with Old: Farm-to-table at restaurants
In with New: Farm-to-massage-table at spas
Well… farm-to-table movement at restaurants no longer butterflies clients as it is considered redundant. However, what is booming now is that spas around the globe are featuring local and organic elements into their treatments. Amongst many others this trend is to be seen at Jumby Bay, A Rosewood Resort in Antigua, Hotel Caesar Augustus in Capri and the Omni Mount Washington Resort in New Hampshire these hotels own spa gardens,  while Sorrel River Ranch Resort and Spa in Moab, Utah yields basil which is used in the Spa’s new Garden Glow Facial.

Hotel Hallways

Out with Old: Ordinary Flower Aromas

In with New: Custom-made Signature Aromas
To strengthen the relationship with guests, luxury hotels are now partnering with scent companies to make their own unique aromas that signify the hotel and its surroundings. In Turkey, Marti Istanbul Hotel partnered with SCENT LINQ a scent company for a unique “White Tea” scent that blends hints of freshness and sweetness for a clean, calming fragrance that pervades the hotel.
SENSE®, “Jumby Bay “is the signature scent of A Rosewood Spa for the Caribbean resort exclusively made by Ajne Organic Parfumerie & Apothecary. The ingredients in “Jumby Bay” scent are fresh lemongrass, allspice, bay pimento and a hint of rosewood and diffused throughout the resort, used in the spa’s signature massage oil and blended into all body care and home fragrance products.

Eco-friendly Hotel Vermont in Burlington, to be opened spring 2013, partnered with Lunaroma to develop a custom line of aromatherapy-style bath products, bedside linen spray, and an aromatherapy menu. The aromatic products are made with local products such as Vermont Honey, Beeswax, and organic/wild-crafted sources, and are made in the tradition of an old apothecary, fresh upon order.

Facial Treatment
Out with Old: Seaweed facials
In with New: Facials containing gold, diamonds and other precious metals
For a glowing skin spas are using treatments that contain gold, diamonds and other precious metals. On Kiawah Island, Sasanqua Spa offers Diamond-Dermabrasion. By using a diamond-encrusted wand, helps to repair sun damage and the effects of aging.  The diamonds are used to ablate the skin to remove dead skin cells while stimulating collagen and elastin, resulting in a youthful glow. Pure Gold Radiance Facial by La Prairie is the facial treatment offered to guests at The Dolder Grand Spa, in Zurich.  The 90-minute facial uses cellular radiance concentrate serum, which is enriched with pure gold, and visibly firms and tones skin, making it shine with new energy.

Aquatic Exercise
Out with Old: Stand Up Paddleboarding
In with New: Stand Up Yoga and Stand Up Pilates on a paddleboard
Luxury Hotels have taken Stand Up Paddleboarding (SUP) to the next level. Hotels such as The Westin Lake Las Vegas Resort & Spa and The Westin Grand Cayman Seven Mile Beach Resort & Spas offer SUP Yoga and SUP Pilates classes that combine the balance and stabilizing training of paddleboarding with the core workout of a traditional yoga class for a challenging and fun exercise routine.

Workout at Hotels
Out with Old: Going to the hotel gym
In with New: In-room workouts
In collaboration with Matt Roberts UK’s fitness expert London’s 45 Park Lane hotel provide an in-room workout fitness program for hotel guests. The new in-room fitness TV channel offers guests a selection of professionally led workouts designed and narrated by Roberts.
During London’s “marathon month” in April, Roberts also offered a special “Booster Slider” of spicy lobster and raw vegetables at Bar 45, including raw carrot, green and red cabbage and shitake mushrooms wrapped in a sheet of rice paper. Additionally, 45 Park Lane features complimentary yoga mats in each room and tailored Brompton bicycles, which are the property’s signature purple colour.

Taking classes at Hotels
Out with Old: Cooking classes at hotels
In with New: Creative classes at hotels
Sara Eyestone offers a memoir-writing class every Thursday from 9:00-11:00am for guests and for like-minded locals. In addition, Sara Eyestone provides private art tours and curated shopping maps, and La Posada de Santa Fe’s multi-talented art curator. While at Caneel Bay, A Rosewood Resort, guests can make a piece of artwork with the resort’s experienced Artists in Residence.

Out with Old: Branded hotel pens and notepads to remember your stay
In with New: One-of-a-kind souvenirs inspired by the history and culture of the property
The Dorchester in London partnered with Teatum Jones to create an exclusive signature scarf, while the new Marti Istanbul Hotel features an on-site Gourmet Stop offering everything from easy-to-pack homemade chocolates and Turkish delight, to delicacies for local residents such as pastries and foie-grass. La Posada de Santa Fe in New Mexico offers guests the ability to purchase art from their rotating collection displayed throughout the property. Burren Perfumery provides the in-room bath amenities at The Lodge at Doonbeg and sells their handmade botanicals soaps, hand cream and lip balm in the hotel gift shop.

Out with Old: Crispy and costly nips of Johnny Walker
In with New: Local, healthy and philanthropic items in minibars
Mini-bars at Fifteen Beacon in Boston feature  local favourites such as Boston Baked Beans and Cape Cod all-natural potato chips, while also providing essential healthy treats like coconut water, protein bars, Emergen-C and indulging products include cucumber eye cream and homeopathic Sprayology, a holistic product for immune system maintenance and detox. Honey-drop drinks are locally-made juices and teas sweetened only with wildflower honey these are some of healthier alternative offered by Delamar Greenwich Harbour and Delamar Southport in their minibars.